About once.to

once.to is arguably the youngest player on the link shortener/redirector market, but with a strong ambition to become the number one choice for the job.

Our team is working hard to grow it into the best-of-breed link shortening engine ever.


For starters, it’s blazing fast and beating all the records. once.to is simply as fast as any software can ever be.

This is achieved by utilizing Go as our primary backend language. Go is best known for its high performance and multiprocessing capabilities, as well as versatility and safety.

Check out our latest performance report, where the figures speak for themselves.

URL shortener performance comparison


Perhaps not obvious, but far not every link shortening service offers a free plan — once.to does.

See features & pricing


Here’s a brief overview what once.to is capable of:

  • Making short links on our “community” domains once.to and 1e.to.
  • Registering custom domains to create your short links on, with SSL enabled out-of-the-box.
  • Branded (customised) links.
  • Expiring links, which stop working after a certain moment.
  • Future links, which start working at a certain moment.
  • Smart links: define your own redirection rules based on the visitor’s language, browser, device type etc.
  • Link editing and deletion.
  • Deactivating a link (temporarily or permanently).
  • Link QR codes.
  • Advanced link usage statistics, including figures by browser, device type, language, country etc.
  • UTM parameters.
  • Custom HTTP status codes.

But there will be much, much more. Our roadmap is quite long and includes lots of features, both available elsewhere or unique.

Some noteworthy ones are:

  • Mobile and deep links
  • Team functionality
  • API
  • … and many more!


Refer to once.to’s timeline for all the major milestones.

Stay tuned for more!

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