Blog

URL Explorer

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A brand new tool has landed in once.to: the URL Explorer, a unique combination of power and simplicity that allows anyone to unveil what’s hidden behind the scenes of browsing!

Even better, the tool is free and available for all registered users!

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Enhanced statistics is here

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Image by Clint Post/Pixabay

once.to is back in the new season, with lots of under-the-hood improvements and new exciting plans!

Stats by slug

One of the most wanted features is a new dimension in the link statistics called Domain/slug.

In this mode you get a pie chart that groups all your links by its slug (and domain, if any).

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Redirect unwrapping & Abuse reports

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Photo by Kira auf der Heide/Unsplash.

August is here, and we’re back with a couple of improvements to safeguard once.to’s users against scammers. This comes as a follow-up to our previous post, which highlighted the issue of malicious short links, mostly created by anonymous users.

Redirect unwrapping

The first thing to mention is the so-called link redirect unwrapping technique, which gets applied to all anonymously created links by default.

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How much is the phish?

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Image by Pete Linforth/Pixabay

What a month!

As soon as we went live and started getting user traction, we at once.to got confronted with an unexpected problem.

Pretty soon we’ve discovered that our super-fast, super-convenient short links were actively used by phishers.

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Be social: login via Google, Facebook, Twitter

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Photo by Firmbee/Pixabay.

Signing up with a service is always a bit of a hassle: you need to type in your email, come up with a password, then spend awhile choosing a password that’s actually accepted. Some services would also require you to type your password twice (no idea what for).

Everyone has social network accounts (even when they claim they don’t), so why waste time registering?

As of today, you can now easily log into once.to using your Google, Facebook, or Twitter account!

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Better than beta

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Original photo by randomhh/Pixabay, with alterations.

A big day for the world’s fastest URL shortener: once.to carries no “beta” label as of today!

After three months in the public beta mode, no major shortcomings have been identified, so it’s time to celebrate.

On this occasion we offer a 25% discount for our customers — read on for the coupon code!

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Use Them Man! UTM parameters and their friends

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Photo of sea urchin by Sophia Nel/Pixabay.

UTM parameters are ubiquitous on today’s Internet. You must have seen those awkward-looking tokens like utm_source and utm_medium in URLs you came across.

They are so popular that they’ve become a de-facto standard for link analytics and performance tracking. That is, despite the fact hardly anyone knows what “UTM” stands for — and no, that’s not “Use Them Man”.

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Maintaining the HTTP status quo

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Short links have just got better!

If you’ve been in the short-link business a while, you must have heard of things like permanent and temporary redirect.

Those who are good with numbers can also remember the magic numbers of 301 and 302 (and a few others).

Well, these are more than just numbers. HTTP status codes are important for SEO and correct functioning of your shortened URLs.

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