This article assumes you are already familiar with shortened links and understand what they are used for.
What is HTTP status code?
HTTP status code is a 3-digit number returned by the server when it responds to an HTTP request. This code tells the client (usually your browser) what the response means and, occasionally, what you should do next.
Known HTTP status codes are arranged in ranges defined by the first digit, namely:
2xx(successful handling of the request)
When it comes to shortened URLs, the relevant ones are the
3xx family of codes. They are returned by the redirection engine at once.to to the visitor of the link to instruct them to proceed to another, original URL.
For the sake of this article we’ll only look to these, relevant,
Why is HTTP status code important?
Different codes from the
3xx family convey a slightly different meaning, which influences how they are handled.
The most commonly used are the following ones:
301 Moved Permanentlyindicates the resource will always be at the redirection address.
302 Found(sometimes called “Moved temporarily”) means the redirection is temporary, so the same source URL might potentially result in a different target address under different conditions.
303 See Otheris similar to
302 Foundin its meaning.
307 Temporary Redirectrepresents a modernised version of the
308 Permanent Redirectis very similar to
301 Moved Permanently, but is also more modern.
There are the two most notable effects on short links arising from different redirection codes.
308 are usually cached by the browser, meaning going to the same short URL for the second time will not trigger a request to server. In other words, once your browser knows where to go, it will remember it until the cache expires.
307, on the contrary, do not get cached and will result in a server request for each redirection.
Practically, this means that using the
308 codes may skew your statistics (repeated visits might not be counted) and may not have the desired effect when combined with expiring/future links, passwords, or redirection rules, especially when it comes to probability testing (A/B testing).
Impact on SEO
Another important thing to bear in mind is only the
308 codes are considered to be “SEO-safe” — because they are permanent. The usage of temporary redirection codes will most likely negatively impact your link ranking by search engines.
Each short link is initially created with its
HTTP status code set to
This default behaviour is as follows:
- When a link has a Start date, an Expiry date, or any Rules, it’s considered changeable and will therefore redirect using the
- When a link is password-protected, it will also redirect with
302 Foundto prevent the browser from caching the “protected” target URL.
- For all other cases once.to will redirect the visitor with the “SEO-safe”
301 Moved Permanentlycode.
Customizing the status code
It is possible, however, to explicitly choose any of the above codes using the Link properties dialog:
To revert the link to its default behaviour, select
Default from the dropdown.