Tag: link analytics

Humans are highly organized beings. Well, at least, some of us are. My wife for one loves sorting stuff into dedicated, labelled boxes. She claims it’s just easier to handle things when they are…

UTM parameters are ubiquitous on today’s Internet. You must have seen those awkward-looking tokens like utm_source and utm_medium in URLs you came across. They are so popular that they’ve…

Sometimes you just need to undo all you’ve done and start over again, from scratch. From a blank slate. A tabula rasa. It may not always be possible (hardly ever is, actually), but at least we…

Do you know what “UTM” stands for?